Form versus Function

Form versus Function.

You might not think that the difference between a web site and a web solution would be huge, but it could make a huge difference to your business.

You see, when it comes to designing a web site, it shouldn’t just be about the pretty picture; it should be about delivering a valid tool that makes it easy for people to communicate with your business.

And when we say ‘communicate’ we’re not talking about emails and phone calls here; we’re talking about user interaction, visitors being interested enough in your business to spend time on your site finding out more about you, and eventually, hopefully, then you get the emails and the phone calls.

That’s why you need to talk to people who think about how a website works as much as how it looks.


Here’s a quick run-down of a project we were asked to get involved in recently:

A country hotel wanted a new website, so they contacted a graphic designer. He came up with something that looked nice, was colourful, easy on the eye. It had lots of photos and interactive javascript image slideshows throughout the site, a bit of text here and there and a different background image for each page.

At first glance you might think that he’d done a wonderful job, and whatever they were paying him, it wasn’t enough.

Now let’s talk specifically about the Home page:

It’s mainly a big 3×3 grid, each section of which contains a portion of an image which together presents a lovely country landscape photo.

Hover over a section of the grid and that portion of the larger photo sumptuously fades away and brings in a smaller different photo that offers a link to a section of the website.

A nice idea well executed.

But is it?

Ask yourself this – if the Home page is a 3×3 grid of javascript image transitions, how do you optimise it?

If you can’t optimise it, how can you even hope to be found in the search engines?

If you can’t be found in the search engines, how can you possibly hope to get traffic, and ultimately, the whole purpose of having the site in the first instance; to get bookings?

How would that ‘hover-fade-emerge’ javascript magic work on a touch screen device when you can’t ‘hover’ over anything?

And while we’re on the subject of touch screen devices, the design isn’t even responsive, so when viewed on a smartphone, the whole page is scaled down to fit on the screen; not very mobile friendly.

I know what you’re thinking now – “Whatever they’re paying him, it’s too much“.

Combine all that with the fact that the web site will have to be reworked to make it really work for the client’s business, and you’ve got a web solution that costs more than it should have done.

A famous man called “Red” Adaire once said:
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

That’s why it’s so important to get it right, right from the start.

Talk to someone who wants to know what your website should be doing for your business, not just what your favourite colour is.

Get in touch today.

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