To Respond, or Not To Respond?

To Respond, or Not To Respond?

That is an incredibly stupid question.

Let’s face it, the world is going mobile.

I accept the fact that more than half the world still isn’t online, but do you seriously think they’re going to eventually join us in this Mobile Revolution by booting up an old IBM 486 running Windows 98?

Get real.


Just as I was too late to enjoy the ‘slide rule’ years at school and went head first into the heady days of solar powered calculators, so will the rest of the world join us in internet heaven by powering on their Smartphones.

It makes sense doesn’t it?

Why bother going to all the trouble of setting up a mobile phone network as well as a broadband telephone service so that people can talk to each other on a six year old mobile phone while browsing the internet on a ten year old computer, when they can jump straight in at the deep end of modern technology and achieve both at the same time on a single hand-held device, without suffering the many years of gradual development that we in the technologically advanced countries have had to go through.

It’s called progress.
And we should never turn a blind eye to it.

Imagine for a second that :

  • you have never seen a website before
  • you don’t know what a computer is
  • you struggle with the concept of speaking into a machine to talk to your best friend.

Are you there yet? Good.

Now imagine that one day a man walks up to you and says

“Have a look at this. This little thing will not only allow you to talk to your best friend whenever you want and wherever you are, BUT will also give you access to everything that mankind has ever known. You can check what the weather is going to be like tomorrow, you can buy new clothes and have them delivered to your house without once going outside and you can even see what other towns and cities in other parts of the world look like without going there. THIS is the internet, and it gives you the world in your hands.”

You’d be impressed, right? You would spend all your waking hours learning this new thing, this INTERNET, and after a while you would start to wonder, “Why is so much of this information so difficult to read?”

Why indeed?

The answer is very simple.
Hundreds of thousands of websites, probably millions of websites are not ready for the mobile internet. They were designed, created and optimised for a 1600px widescreen monitor and as a result, they don’t look particularly good on a 320px iPhone screen.

Smartphones are still relatively new to us, so we, in the technologically advanced countries, don’t mind ‘zooming in’ because we don’t expect to have to do anything else.

Now imagine you have never seen a widescreen monitor before and you are seeing a website for the first time on a Smartphone. Zooming in is a concept that is completely alien to you. Instead you wonder why the words are so SMALL.

You’ve already got the hang of search engines so instead of persevering with this ‘tiny’ website, you go back to your results page and try somewhere else.

From a marketing point of view, it’s a disaster.
What you need is a responsive website design that automatically adjusts the layout of the page depending on the viewing area of the device on which it is being viewed. Type sizes are automatically increased or decreased, images are scaled to fit, horizontal layouts are switched to vertical, all in the blink of an eye.

To someone who has only ever had a Smartphone its business as usual, and as a result you get the increase in traffic, you get the increase in sales, you get the promotion, the fast car, the big house… you get the picture.

Success in business is all about looking ahead. And here’s the thing; the future is wonderful. It’s full of promise. It’s full of opportunity. It’s full of new customers. It’s yours for the taking.

But not with a ‘tiny’ website.

Get with the program. Get responsive. Get in touch.

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